Piattaforma Email Marketing
DB SHAPERPROFILING PLATFORM AND DATABASE NORMALIZATION FOR DEM CAMPAIGNS.
HOW DOES IT WORK
Find the target for your email campaign, reach only unique users and optimize your ROI
Profiling
Define the target by filtering users for interest from a single access point and indicate your preferences
INNOVATION
Access multiple databases simultaneously
Optimize your search thanks to the encrypted linking of email contacts and mobile numbers of all the operators in the web marketing sector present in the platform.
The Technology
The dbSHAPER platform is the result of a long experience gained by Webbdone, a company that since 2009 operates internationally in email marketing, telemarketing and affiliations. The databases are guaranteed according to current regulations, thanks also to the valuable legal support of the IAB Forum team.
The Method
The technology of dbSHAPER allows to exploit many databases simultaneously to identify only unique users. Publishers are «aggregated» for sending in order to reach only interested users, avoiding the overlap of communications via deduplication, thus optimizing costs and maximizing ROI.
Custom audience
User behavior is designed to generate Custom Audience. During each submission, dhSHAPER analyzes the behavioral data of the users who receive the campaigns, in order to generate specific targeted audience by assigning them micro tags.
ADVANCED PROFILING SYSTEM
Customized submissions to a large number of databases belonging to multiple publishers
dbSHAPER is equipped with a powerful system able to profile a unique user target coming from a large number of international databases. The system can generate qualitative campaigns and custom audiences based on user behavioral analysis. Thanks to the precautions that eliminate the possibility that the same user receives the same message, dbSHAPER is ideal for CPM campaigns performing both in terms of Brand Awareness and in terms of ROI.
Database aggregation
The platform is able to compare multiple databases at the same time, even those belonging to external publishersi
Certified deliveries
Only selected users receive the emails, thanks to a proprietary technology that controls the actual sending on the requested users
Custom audience
Targets (emails and mobile numbers) are generated by interests based on behavioral data
Timing optimization
The campaign can be sent on the day and at the time selected to reach potentially interested users at the best time
Customised messages
Campaign messages can be customized specifically for each user group
Deduplication method
With the deduplication of the email or mobile number databases, only unique users are reached, which means the communications do not overlap
Dashboard
Simple interface, numerous features
Thanks to a structured and extremely user-friendly control panel, you can easily monitor results and manage your campaigns
