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DB SHAPER has extensive experience in managing Multichannel Performance campaigns.
The strength of the technology we developed and later integrated into our platform lies in leveraging
artificial intelligence right from the briefing phase.
For every campaign that requires a specific target, the knowledge we own from previously
distributed campaigns is now enriched by AI, which performs a match with the aim of creating the perfect mix of channels and tone of voice for the identified custom audience.
Our Key Points
AI Machine Learning
Provides immediate feedback with recommendations on the best combination of pay, volumes, and
optimal target.
Multichannel
DEM
Social
Native Adv
Programmatic buying
Platform
Developed with the aim of turning the technology we created into an accessible tool for our clients.
Consumer Data
User profiling is elaborated by crossing data such as geolocation, origin, gender, and age with
historical user behavior data. The output is then interpreted by AI.
Activate your campaign in 4 steps
QUERY INPUT
in the platform, automatic selection of the best pool of users and channels for the message
provided.
TARGET DEFINITION
competitors, and the historical data collected over time.
CONTENT UPLOAD
In accordance with the technical requirements (HTML email creativity, banners), the platform can
create texts and images that align with the client’s tone of voice. Uploading existing content is
anyway always possible.
READY TO GO LIVE!
The platform organizes and selects the ad space purchase across available channels (Social,
Programmatic, Native, DEM, and other options available from the partner), publishes, and manages
the final delivery.
Grow your business with us
Contact us to start your next campaign!